Offset printing is a commonly used technique in which the inked image is transferred (or “offset”) from a plate to a rubber blanket, then to the printing surface. Common printing process for paper and paperboard.
Flexography (often abbreviated to flexo) is a printing process which utilizes a flexible relief plate. It can be used for printing on almost any type of substrate including plastic, metallic films, cellophane, and paper.
Digital printing refers to methods of printing from a digital-based image directly to a variety of media. It allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression, such as sequential numbering. Typically utilized for small print runs.
Rotogravure (roto or gravure for short) is a type of printing process, which involves engraving the image onto an image carrier. In gravure printing, the image is engraved onto a cylinder because, like offset printing and flexography, it uses a rotary printing press. Gravure is beneficial for long print runs, as the engraved cylinders have an extended print life use.